In her debut year, Charlotte Clarke made a bold entrance with her first single and EP in 2024, quickly building a passionate global fanbase who dubbed themselves ‘theCHARmers.’ Her second single alone racked up over 100,000 Spotify streams, while fan-made content and pages exploded online. In a standout moment, fans crowdfunded to feature her EP on a Times Square billboard cementing her as an emerging artist with serious momentum.​
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“theCHARmers” is a clever play on her nickname and a reflection of the fans themselves - to charmers in their own right, with many even calling her their lucky charm. What’s remarkable is how loud and loyal this community has become, despite her still being under the radar.
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With wider exposure, it’s not a matter of if her career will take off - it’s when.
theCHARmers
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CHARLOTTE
MERCH
COMING SOON....
Made by Victoria Simoes
A sneak peek
NEW MUSIC - 'bound to you'
Clarke launched into 2025 with a bang, a sold-out headline debut with Talent Banq, bathed in her signature colours: baby blue and Ferrari red.
Clarke's style is loud, defiant, and unmistakable -red-hot cowboy boots, chunky heels, baby blue bandannas, checkered mini dresses, and fierce red mesh paired with corsets. Every look is a bold extension of her sound: feminist storytelling delivered through unapologetic pop with a vintage twist.
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THE BRAND
Drawing from country influences and retro aesthetics, her visual identity perfectly mirrors her sonic world. Vibrant, fearless, and impossible to ignore. Her lyrics explore themes of losing and regaining back her power, owning her body, the haunting aftermath of betrayal and the lessons she learnt so far in life, delivered with a vocal approach that nods to the past while pushing pop forward.
The Creative Process
"A clear reminder not to underestimate anybody, because Charlotte already has it all"
Existential Magazine
Clarke doesn’t sugarcoat the truth. Her music calls out the corrupt systems that protect abusive men and gives voice to women who’ve been silenced, including the little girl she once was.
“I want people to feel seen, heard, and cracked open after hearing my music,” Clarke says. “If it stirs something real, rage, healing, the urge to change, that’s the point. That’s art.”
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Raw, fearless and a true force of nature, Clarke turns pain into power and sound into a call for change.
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